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New Year’s Fitness Sales (2024)

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Getting in shape and eating healthier tops many people’s New Year resolution lists. Even if you already work out consistently and follow a solid nutrition plan, the new year can be an excellent time to set new fitness goals or try a new program. To help you kickstart your health and wellness journey for 2024, we’ve compiled a list of the best New Year’s fitness sales.

We’ll update this page frequently as we gather more information about New Year’s sales, so be sure to bookmark it and keep checking back so you don’t miss any deals.

Featured New Year’s Fitness Sales of 2024


Last year, NordicTrack offered discounts of up to $500 off on cardio equipment

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Last year, Tonal offered a 90-day free trial with all purchases made through the end of January. If you didn’t like it, you could return it for a full refund.

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Best New Year’s Sales on Cardio Equipment

The new year is a popular time to buy the best cardio machines, as many people are eager to start or re-establish healthy habits. Fortunately, cardio equipment brands make it easier on your wallet by offering significant savings on rowers, ellipticals, treadmills, exercise bikes, and more.

  • Aviron: Last year, Aviron offered $300 off the Impact and Strong Series rowers for subscribers
  • CAROL Bike: The CAROL Bike was $250 off for New Year’s last year
  • Echelon: Last year, Echelon offered up to 20% off all connected and strength training equipment plus free shipping
  • Horizon Fitness: For New Year’s 2023, Horizon offered massive savings of up to $1,000 off cardio equipment
  • Hydrow: Through January 9, 2023, rowers and rower packages were up to $300 off, and Hydrow offered free standard delivery
  • Life Fitness: Strength and cardio equipment were up to 50% off last year
  • NordicTrack: Last year’s deal was up to $500 off cardio equipment
  • Schwinn: Last year, buyers could save up to $200 and get free shipping on all exercise bikes
  • Sole: Select treadmills were discounted last year
An athlete walking on the NordicTrack X22i treadmill
The Breaking Muscle staff loves how many features are available on the NordicTrack X22i Treadmill.

Best New Year’s Sales on Strength Equipment

Excited to lift some heavy weights and set PRs in the new year? Check out the deals below from some of our favorite strength equipment brands.

  • Bells of Steel: Last year, select items on Bells of Steel’s website were up to 40% off
  • Force USA: Last year, shoppers could get a free barbell on X-Series models or a free dip handle attachment with any MyRack purchase
  • Fringe Sport: In 2023, Fringe Sport offered 5% off all purchases from December 26 through January 2 and 10% off all gym packages starting January 2
  • PRx Performance: The brand offered 10% off orders of $1,750 or more last year
  • REP Fitness: Last year, REP offered deals on select items, and we’re hoping to see the same this year. Plus, you can always check out our REP Fitness discount code page for additional ways to save.
  • Rogue Fitness: To ring in 2023, Rogue offered daily deals, HUNDO pricing, free shipping, and more
  • Titan Fitness: Last year, we saw multiple flash deals, including up to $200 off strength training equipment
A male athlete getting ready to do dumbbell bench presses on the REP Fitness AB-5200 2.0
We’re big fans of REP Fitness’s weight benches, including the AB-5200 2.0 pictured here.

Best New Year’s Sales on Smart Home Gym Equipment

Smart home gym equipment can be a great solution for those with limited space, as it gives you access to features like auto-adjusting weights in one compact unit. But it can be even more expensive than a top-notch barbell and squat rack combined, so waiting for a good holiday sale is usually worth it.

  • Tonal: Last year, through January 31, you could try Tonal for free for 90 days. If you weren’t satisfied, you could return it within 90 days of installation and get a full refund.

Best New Year’s Sales on Supplements and Nutrition

A healthy lifestyle doesn’t just require consistent exercise. A proper diet is also essential, whether you want to lose weight or build muscle. Products like protein powder can help with either goal, and we’ve compiled the best New Year’s deals on supplements from the brands we trust the most.

  • Kaged: Last year, this brand that makes my favorite pre-workout offered 20% off through January 31 with the code NEWME20
  • Myprotein: Last year, Myprotein offered 50% off hundreds of items and 30% off all others with the code SAVE30
A woman pouring a scoop of Kaged Pre-Kaged Sport into a water bottle
Taking Kaged Pre-Kaged Sport pre-workout before training at the Breaking Muscle testing facility

Best New Year’s Sales on Fitness Apparel

I pretty much live in leggings and workout apparel, so I’m always on the hunt for discounts on gym clothes. We’re still waiting for sales for 2024 to come in, but here are the deals we saw last year on some popular apparel brands.

  • Adidas: Adidas offered up to 60% off apparel, shoes, and accessories last year
  • Columbia: Select items were up to 60% off last year
  • Fabletics: Last year, new VIP members could get 70% off everything
  • lululemon: This popular men’s and women’s fitness and lifestyle apparel brand offered discounts on shorts, leggings, and much more last year
  • Nike: Last year, with the code CHEERS, shoppers could get an additional 20% off select sale styles
  • Reebok: Reebok ran an end-of-year sale last year where you could get an extra 50% off with the code EOSS

How to Find the Best New Year’s Fitness Sales

Consider Your Must-Have Features and Set a Budget

I know from personal experience how easy it is to blow a huge chunk of money on workout equipment. I’d argue that investing in items that can improve your health and wellness is worth it, but I also recognize the importance of saving money.

By doing some research in the weeks leading up to New Year’s Day, you’ll get a good idea of how much various exercise equipment costs and what you get for the price. For example, you can buy a rowing machine with a touchscreen monitor and the ability to stream classes for over $2,000. Or, for less than $500, you can buy a model with a simple screen that tracks a few basic performance metrics.

Once you identify the features that are most important to you, you can decide how much you’re willing to spend to get everything you want in your desired piece of equipment — just make sure you stick to your budget! And if you’re struggling to find equipment in your price range, check out our guide on the best budget home gym equipment.

Check the Pricing History

As someone who loves shopping, I’ve become familiar with the (sometimes shady) selling tactics of various retailers. They’ll jack up the prices of their items right before the holiday season, then offer discounts on the increased price. Unknowing shoppers may not even realize this happens and think they’re getting a good deal. In reality, they’re essentially paying the original price.

I recommend using tools like Karma to look up the pricing history of your desired gym equipment. For products sold on Amazon, Camelcamelcamel is a good resource.

Read Customer Reviews

In addition to checking the pricing history of the equipment you want, I recommend reading reviews — from multiple places, if possible. Some companies hide negative reviews on their websites, so you won’t learn the common complaints about a particular item unless you check various sources.

At Breaking Muscle, it’s our job to review fitness products, and we don’t shy away from pointing out the benefits and drawbacks of the items we test. To help guide you toward making the right decision for your needs, we’ve compiled several guides on the best home gym equipment:

Read the Fine Print

When dropping potentially thousands of dollars on a large piece of gym equipment, you’ll want to ensure your money won’t be wasted if something is wrong with it or you don’t like it. Read up on things like:

  • The company’s return policy
  • Whether or not there’s a free trial
  • How long the warranty lasts and what it covers
  • Whether or not you can finance the item


Do weights go on sale in January?

Weights usually do go on sale in January. In the past, we’ve seen discounts barbells, dumbbells, kettlebells, and other weight training equipment from brands like Rogue, REP Fitness, and Titan Fitness.

What fitness equipment goes on sale for New Year’s?

For New Year’s, you can find sales on all kinds of fitness equipment, including dumbbells, barbells, kettlebells, squat racks, weight benches, treadmills, exercise bikes, and more. You should also be able to find discounts on smaller items like smartwatches, water bottles, yoga mats, and more.

Is New Year’s a good time to buy fitness equipment?

In our experience, Black Friday (followed by Cyber Monday) is always the best time to buy fitness equipment. But brands also know that many people create fitness resolutions for the new year, and New Year’s can be an ideal time to save money on a treadmill, rowing machine, stationary bike, and other home gym equipment.

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